FOUNDER & CEO, JETT
JUSTIN
TALIAFERRO
By 2021 I was driving a box truck across the country, sourcing inventory and reselling on Amazon at scale. Seven years inside the third-party seller world taught me something most brands never get to see. The platform isn't the enemy. The seller ecosystem around it is.
A BOX TRUCK. A COUNTRY. FOUR YEARS.
The origin
didnt come up through agencies
I came up through the marketplace itself. Georgetown D1 athlete, McDonough School of Business honors grad in accounting. I started flipping Supreme drops and limited sneaker releases out of my dorm room, but I knew that was a shortsighted business. I wanted to build something for the long run by working with the brands that want to shape the future of E-commerce.Â
Accounting degree by day. Building margin by night. The first real lesson: in this market, speed and information win. Nothing else does.
Limited drops and sneaker resale out of a dorm room
Box truck. Cross-country. Amazon at scale.
I did it myself first. And from inside that world, I kept seeing the same thing: brands losing margin to resellers they'd never heard of, listings nobody owned, ad spend climbing while revenue went nowhere.
WHO WAS ACTUALLY EATING THE MARGIN
The platform was never the real issue. The brands losing margin were under-operated. Resellers they'd never heard of were running the listings they thought they owned. The damage was happening upstream, in a part of the channel no founder ever gets shown.
the other side of the table
I built JETT to sit on the other side of that table. We buy the inventory, run the channel, and handle everything in between. You keep building. We carry the rest.
"GOOD BRANDS DONT FAIL ON AMAZON.
UNDER-OPERATED ONES DO."
- JUSTIN TALIAFERRO, FOUNDER
HOW JETT OPERATES
THREE MODES. ONE PARTNER.
AGENCY
Strategy, listing builds, advertising management, and storefront design.
DISTRIBUTION
Buy, ship, and manage inventory flow for full operational support, not just advice.
CHANNEL CONTROL
MAP enforcement, Buy Box ownership, and unauthorized reseller removal.
Today JETT works with a portfolio of CPG and consumer brands across functional wellness, beverage, and durable goods.
